Centralized Electronic Sales Using a Consolidator

ABSTRACT

The present invention provides an electronically accessible site that lists a product and associated distributors that distribute the product to customers. A customer purchases a product from the electronically accessible site, and during the purchasing process, the customer selects the distributor he wants to receive the product from. The order is received by an agent, and transmitted to the selected distributor for eventual distribution of the product to the customer. In response to the purchase, the agent and electronically accessible site receive compensation based on the amount of the purchase.

This application is a continuation of co-pending utility applicationSer. No. 11/754,525 filed May 29, 2007, which is a divisional ofapplication Ser. No. 10/470,884 filed Jan. 13, 2004, which is a nationalphase filing of PCT/US01/11904 filed Apr. 11, 2001, which claimspriority to Provisional App No. 60/274,083 filed Mar. 7, 2001.

FIELD OF THE INVENTION

The field of the invention is electronic commerce.

BACKGROUND

Acquiring items of commerce takes time. To save time, consumers oftenclassify items in categories, and attempt to purchase multiple itemsfrom a category on each shopping trip. The categories are generallybased on the type of store that sells the item. For example, a consumermay have a category for grocery store, home improvement store, officesupply store, clothes store, and so on. Thus, the consumer may save timeby buying more than one item on each trip to the store.

Consumers often attempt to classify items broadly in order to saveadditional time. Purchases of food, clothes, home improvements, andoffice supplies may often be made in a single variety type store. Theproblem with such variety stores is that there is often less of aselection of a particular good than in a specialty store. The consumermay still have to spend time and money on trips to specialty stores toget the items he desires.

Mail order catalogs emerged in part to help consumers save time andmoney shopping for goods by offering purchase of products by mail. Bypurchasing through mail order catalogs, a consumer could save time ontravel and location of the goods. Not only were mail order catalogs timesavers for many consumers, they provided the capability to purchasegenerally inaccessible products. For example, early catalogs such asMontgomery Wards' catalog offered items that the consumer could noteasily acquire because stores may not have been close, andtransportation may have been limited.

Many of the early catalogs offered a wide variety of goods, and theconsumer generally enjoyed surfing the pages of the catalogs to ponderpurchase of items he may not have otherwise had available to him. Evenwith the entertainment value of surfing a large catalog, purchasing wasa time consuming activity nonetheless.

Electronic catalogs eventually emerged. The electronic catalogsfrequently offer the same type of goods that its mail order counterpartoffered. Vendors, catalog companies, and consumers all may benefit fromthe automation. The product vendor may have its products more widelydistributed, and may have additional product distributors available tohim. The catalog company may have the benefit of a larger and moreaccessible maketplace, alternative advertising methods, and lower costof catalog creation and distribution. The consumer may have enhancedsearching capability, perhaps a more extensive product list, as well asan incremental savings of time. A continuing problem, even withelectronic catalogs, however, is that the consumer may need to visitmultiple catalog sites to accomplish all of his online purchases. Theneed to visit multiple sites results in persistence of many of thetraditional problems such as time to locate the item, and time toarrange the purchase, including entry of credit card number, name, andaddress.

To solve problems related to the need to purchase from many differentcatalog sites, electronic variety type sites have emerged that combinethe products of a plurality of catalogs. One such site iswww.catalogfavorites.com. While this and other similar sites may providerelatively more products than those utilizing the products of a singlecatalog, there are detriments to such sales models.

A particular detriment of a variety site may exist when there is morethan one catalog (and distributor) offering the same product. In thissituation, the site has the choice of choosing for itself the catalogthat will receive credit for the sale and the distributor that willdistribute the product. The alternative may be not listing the productat all. In either case, the consumer has no choice over who ultimatelysells and distributes the product. The consumer may want to choose thedistributor and catalog for a variety of reasons. The consumer may, forexample, have received products that were broken during shipping, mayhave a family member working for one of the companies, a moral conflictwith one of the companies, or may even own stock in one of thecompanies.

Sites such as www.carsdirect.com are similar to variety type catalogsites because they display products from more than one car dealer.However, some of the same problems exist with these sales models. Thecars that carsdirect.com sells are obtained from the car dealers, andthe consumer may have reason to choose which dealer will ultimately sellhim the car.

Another problem with such electronic sales sites is that the consumermay still spend time to locate the site itself. The mere existence ofelectronic commerce sites on the Internet does not save a consumer time.Online searches for sites often take considerable time, and returnthousands of entries many of which are entirely inappropriate. Even withautomated selling, much time and effort is spent locating appropriatesites.

Thus, there is a need to provide improved methods of electronic commerceparticularly those that save the consumer time and effort and give theconsumer added control over the purchase.

SUMMARY OF THE INVENTION

The present invention provides an electronically accessible site thatlists a product and associated distributors that distribute the productto customers. A customer purchases a product from the electronicallyaccessible site, and during the purchasing process, the customer selectsthe distributor he wants to receive the product from. The order isreceived by an agent, and transmitted to the selected distributor foreventual distribution of the product to the customer. In response to thepurchase, the agent and an electronically accessible site receivecompensation.

A particularly preferred embodiment of the present subject matter isdirected to a method of conducting electronic commerce having an agentthat consolidates data related to products and distributors into astandardized format. The agent sells the products, and also offers thedata to electronically accessible sites that sell the products. Theagent and the electronically accessible sites also allow the consumer tochoose the distributor of the products they are purchasing. If the orderis placed on the electronically accessible site, the order informationis sent to the agent who forwards it to the selected distributor forshipment to the consumer. The agent receives compensation for his partin the transaction.

Various objects, features, aspects, and advantages of the presentinvention will become more apparent from the following detaileddescription of preferred embodiments of the invention, along with theaccompanying drawings in which like numerals represent like components.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a schematic of an online purchase made through a method orsystem according to the present invention.

FIG. 2 is a schematic of the flow of catalog information.

FIG. 3 is a block diagram of the steps of a method according to thepresent invention.

DETAILED DESCRIPTION

In FIG. 1, an online purchasing method 100 generally includes a customer110, a web site 120, an intermediate 130 and a distributor 140. The website 120 hosts product information 122 and distributor identification124. The intermediate 130 receives order information 132 and thedistributor identification 124 from the web site 120, and the orderinformation 132 is transmitted to the distributor 140, who responds byshipping the product 144 and paying commission 146.

The customer 110 may be any entity making an electronic purchaseincluding business entities and automated purchasing agents. Thecustomer 110, however, is typically an individual who purchases aproduct 144 over the Internet, but such electronic purchases are notlimited to the Internet, and may include purchases over other public orprivate networks.

The term Internet generally refers to a public package switched network.The term “electronic” or “e-” as used herein and in conjunction with“purchase” or “commerce” includes transactions that are concerned withor use a device or apparatus that operates on principles governing thebehavior of electrons. As used herein, the term “product” is anythingthat may be the subject of a commercial transaction including intangiblegoods and information. Two products are considered the “same product” ifboth have or would have the same UPC (uniform parcel code) according toUPC specifications.

The web site 120 is an electronically accessible site, and is preferablya web site of the World Wide Web made publicly accessible by an HTTPserver. The preferred web site has an associated location or URL(uniform resource locator) on the World Wide Web that may be accessedthrough a web browser. Product related information 122 and distributoridentification 124 may be displayed on the web site 120 to enablepurchase of a product 144.

Preferred product information 122 includes an SKU (stock keepers unit)or some other product number, a product description, and a picture ofthe product. The customer 110 may be prompted for search criteria thatis used to establish a list of products matching the criteria. The list,including product related information 122 and distributor identification124, may then be displayed for the customer 110. The customer 110 maychoose a product and associated distributor identification 124. In asituation where the same product exists for two separate distributors,express selection of the distributor may be made.

Express Selection of a Distributor

Express selection of a distributor identification 124 may be desirablebecause the customer 110 may have a preference as to the distributor 140of the product. In a preferred embodiment, the distributor 140 may be acatalog company who has products being displayed on the web site 120along with products of other catalog companies. Because the same productis sometimes carried by more than one catalog, there may be need for thecustomer 110 to choose the distributor identification 124 associatedwith the distributor 140 that he wants to purchase the product from. Acustomer 110 may have many reasons for choosing a certain distributor140 including, for example, a positive or negative shipping experience,a family member working for one of the catalog companies, a moralconflict with one of the catalog companies, or even stock ownership inone of the catalog companies. As used herein, the term “express” meansto actively manifest or communicate, and does not include a selection byinference or otherwise a selection that is unknown to the customer.

Order information 132 including product information 122, customer nameand address (not shown), and distributor identification 124 may betransmitted to the intermediate 130. The intermediate 130 may be anyentity that performs a function for compensation including consolidatingthe products from a plurality of catalog entities into a standardizedformat, offering the products for sale on its electronically accessiblesite, offering the products for sale on the electronically accessiblesite of another entity, and transmitting the order information 132 tothe distributor 140. The preferred intermediate operates a web site thatsells products from a variety of catalogs companies, and offers theproducts to an web site that hosts the products on its site. For acustomer 110 engaging in electronic commerce, the existence of theintermediate 130 may be transparent. For example, the customer 110 mayplace his order on the web site 120 and may not immediately or in thefuture become aware that the order information 132 flows to theintermediate 130 before being delivered to the distributor 140.

In an aspect of the subject matter, at least one additional intermediate(not shown) may exist. The additional intermediate may operate as anagent that performs a function such as forwarding the order information132 in exchange for compensation. The additional intermediate iscontemplated to also have an electronically accessible site upon whichthe products may be sold.

The distributor 140 is an entity that distributes the product 140.Preferably, the distributor 140 is a catalog company that sells theproduct 144, and pays commission 146 to the intermediate 130 andpossibly to the web site 120. It is contemplated that the distributor140 may also be a manufacturer of the product. Typically, thedistributor 140 addresses the product 144 to the customer 110, and putsthe product 144 into the delivery stream.

Compensation paid to the intermediate 130 and the web site 120 may be inthe form of a commission 146. In a preferred aspect, the commission 146is a fixed percentage of the dollar amount of purchases that areconsummated on the intermediate site (not shown) or the web site 120.Compensation may also be a variable percentage based on sales volume,product sold, purchasing entity, quantity ordered, or some othervariable. Compensation could also be independent of sales volume.

In FIG. 2, a system 200, displaying the flow of product information,includes catalogs 210, a consolidator 220, the consolidator's web site222, independent web sites 230, and consumers 240.

The catalogs 210 include sites that engage in e-commerce and do not havea mail order counterpart. However, the catalogs 210 are preferablycompanies that began as mail order catalogs and have expanded theirpresence to the Internet. The catalogs 210 may or may not have their ownsite on the Internet, but in any case, the catalogs 210 are generallywilling to pay compensation to others to sell their products online.

The consolidator 220 is an entity that collects or consolidates productinformation from the catalogs 210. The consolidator 220 preferably has aconsolidated web site 222 to display and sell the catalogs' products.The consolidator 220 may offer the product information or a subset ofthe product information to an independent web site 230, and preferably,the consolidator provides the technology to enable the independent website 230 to access and host the product information.

As defined herein, the term “host” means to contain and have controlover. For example, an entity that hosts product information contains theproduct information on a storage device that the entity has at leastsome control over. The term “host” does not refer to an entity thatfacilitates sale of products by providing a link such as hypertext backto a site that has control over the product information.

Sites 230 host product information that is received from theconsolidator 220. Each site may have many physical and virtual locationsand may include mirrored copies of the information in differentlocations. The hosting of the product information may occur on more thanone storage device, and it is contemplated that the information may bedistributed among a plurality of storage devices including RAID(redundant array of independent disks) devices.

Referring to FIG. 3, a method 300 for conducting electronic commerce (1)the step 310 of an electronically accessible site listing a product anda plurality of distributors that distribute the product to customers;(2) the step 320 of consummating a purchase by buying the product fromthe electronically accessible site; (3) the step 330 of expresslyselecting an individual one of the distributors from which to receivethe product; (4) the step 340 of an intermediate, distinct from theelectronically accessible site and the selected distributor, receivingorder information relating to the purchase; (5) the step 350 oftransmitting the order information to the selected distributor; (6) thestep 360 of the selected distributor, distinct from the electronicallyaccessible site, distributing the product to the individual customer;and (7) the step 370 of the intermediate and electronically accessiblesite each receiving a compensation related to the purchase.

Thus, specific embodiments and applications of electronic commerce havebeen disclosed. It should be apparent, however, to those skilled in theart that many more modifications besides those already described arepossible without departing from the inventive concepts herein. Theinventive subject matter, therefore, is not to be restricted except inthe spirit of the appended claims. Moreover, in interpreting both thespecification and the claims, all terms should be interpreted in thebroadest possible manner consistent with the context. In particular, theterms “comprises” and “comprising” should be interpreted as referring toelements, components, or steps in a non-exclusive manner, indicatingthat the referenced elements, components, or steps may be present, orutilized, or combined with other elements, components, or steps that arenot expressly referenced.

1. A method of conducting electronic commerce, comprising aconsolidator: consolidating product information from a plurality ofvendors; utilizing a web site to display the information to potentialconsumers in a format such that an ordering consumer from among thepotential consumers can select a vendor from among the plurality ofvendors to purchase a desired product; taking an order from the orderingconsumer for the desired products; passing the order along to theselected vendor; receiving a commission generated from the order;allowing the ordering consumer to purchase the desired products directlyfrom the selected vendor; and enabling the ordering consumer to purchasethe desired product directly from the selected vendor.
 2. The method ofclaim 1, further comprising the consolidator: providing a subset of theconsolidated product information in a standard format to a third party;and receiving a compensation from the third party, wherein the thirdparty operates a second web site that competes with the consolidator'sweb site.
 3. The method of claim 2 wherein the consolidated productinformation provided to the third party includes product data from atleast 100 of the plurality of vendors.
 4. The method of claim 1 furthercomprising providing technology to the third party to host the secondweb site.
 5. The method of claim 1 wherein the step of taking the orderfor the desired product comprises obtaining from the ordering consumer:a name and address; a stock keepers unit (SKU); and an identification ofthe selected vendor.
 6. The method of claim 1, further comprising theconsolidator informing the vendor to ship the product to the orderingconsumers.
 7. The method of claim 1 wherein the compensation comprises apercentage of the third party's revenues.
 8. The method of claim 1further comprising the consolidator collecting the revenue from theordering consumers, and distributing at least a portion of the revenueto the vendor.
 9. An electronically accessible web site, programmed to:display to potential consumers product information from a plurality ofunrelated vendors, in a format such that individual ones of thepotential consumers can select from among the plurality of vendors topurchase a desired product; take an order from the ordering consumer forthe desired product; transmit the order to a selected vendor; receive acommission associated with the order; and provide contact information tothe potential consumers to purchase the desired product directly fromthe selected vendor, instead of purchasing from the web site.
 10. Theweb site of claim 9, wherein the web site is further programmed toprovide contact information to an entity that sells a subset of theconsolidated product information to a third party to operate a competingweb site.
 11. The web site of claim 9, further comprising the web siteprogrammed to collect a revenue from the ordering consumer, anddistribute at least a portion of the revenue to the selected vendor.